#whomademyclothes: Fashion Revolution Week 2019
I’ve always cared about saving the environment, buying organic, supporting small business, and have overall tried to be a good little millennial who strives to improve the world I live in. Surprisingly, I never placed value on finding out how my clothes were made, under what conditions they were made, or where they came from. This has changed since I met Brittany (CEO of Mosaic Collective) and other small business owners in Colorado Springs that are social entrepreneurs - meaning their businesses aim to alleviate social, cultural, or environmental issues. I had no idea that I cared about buying secondhand or “fair trade” clothes until I became educated on the topic by my entrepreneurial friends! In the same way that I’ve attempted to purchase “clean” food to avoid harm to my body and the environment, I now understand that buying “clean” clothes is actually extremely impactful on the environment and, more importantly, on the humans that make and manufacture the clothes I wear on my body.
Thus, I am not surprised that I had never heard of Fashion Revolution Week before now. I am, however, grateful that I was given a catalyst to educate and inspire myself (and my readers) to take action steps based on this annual event. To get you up to speed, you first need to know that there was a devastating factory collapse in 2013 that shook the world and made everyone realize the dismal and dangerous conditions in which factory workers spend most of their waking hours. A shocking 1,138 workers died in this accident, and another 2,500 were injured.
From this terrible event rose an inspiring movement to find out #whomademyclothes, which urges brands to respond with transparency about their manufacturing practices and the hashtag #imadeyourclothes.
So how on earth does this relate to us? Well, obviously first and foremost we want to purchase from brands whose primary focus is on handmade, secondhand, and responsibly sourced clothing. Find these hidden gems in your town or nearby towns with a quick google search or on Instagram!
For this special week, our call to action is to email, tweet at, or Insta-call out a brand. A fantastic place to get started is fashionrevolution.org/about/getinvolved. They make it super easy to send an email to or tweet at a brand straight from the website! Be sure to use the hashtag #whomademyclothes. They also have posters you can print out to use with a selfie for your social sites.
The more we raise our voices to the brands we love, the more our favorite companies will realize that transparency and human rights concerns are a priority to us! The only reason brands don’t follow better practices now, is because their consumer has not made it clear to them that they must prioritize this in order to keep our business. We, as the consumer, truly have the power to change this! Check me out on Instagram @j_jenbug for my very own first Fashion Revolution Week post. If I post about this, and that inspires my friend to post about it, which then incites three more of her friends to post about it, which then gives rise to…well, you get my point. Most people don’t even know this is a “thing”, but it is a cause they would love to support! Help the “invisible” - the garment workers - be seen and heard this week. Their lives matter too, and we, as a collective (no pun intended!), have the power to help other human beings through our words and our actions.